Branding

Welcome to the Hello Coach Brand & Marketing page

Follow these guidelines when promoting Hello Coach in marketing communications, including advertising, articles, websites, and printed promotions.

Hello Coach Brand

Logotype

Hello Coach’s wordmark uses a friendly and approachable typeface (Quicksand). The font, a display sans serif with rounded terminals, uses geometric shapes as a core foundation. The logomark was created by combining both ‘H’ and ‘C’ to hint at a smile, within a stylised speech bubble shape to convey coaching communication.

Clearspace

A certain amount of space is needed around the logo to prevent it from becoming culttered by surrounding artwork, images, or the edge of a page. Below are the minimum spacings for both logomark and wordmark.

Logo Dont’s

Here are some thing you should never do with the Hello Coach logomark.

Colours

Secondary Brand Colours

Assets

Dark Logos

Reverse Logos