Branding
Latest update: Oct 2022
Welcome to the Hello Coach Brand & Marketing page
Follow these guidelines when promoting Hello Coach in marketing communications, including advertising, articles, websites, and printed promotions.
Hello Coach Brand
Logotype
Hello Coach’s wordmark uses a friendly and approachable typeface (Quicksand). The font, a display sans serif with rounded terminals, uses geometric shapes as a core foundation. The logomark was created by combining both ‘H’ and ‘C’ to hint at a smile, within a stylised speech bubble shape to convey coaching communication.
Clearspace
A certain amount of space is needed around the logo to prevent it from becoming culttered by surrounding artwork, images, or the edge of a page. Below are the minimum spacings for both logomark and wordmark.

Logo Dont’s
Here are some thing you should never do with the Hello Coach logomark.

Colours
Primary Brand Colours
HC Dark
#323945
HC Blue
#2C9BC2
HC Light Blue
#f3f9fd
HC Orange
#ff8a00
HC Dark Blue
#013255
Secondary Brand Colours
HC Business
#699ffe
HC Wellbeing
#92cc47
HC Relationships
#c75dd8
Success Green
#25dc58