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Branding

Latest update: Oct 2022

Welcome to the Hello Coach Brand & Marketing page

Follow these guidelines when promoting Hello Coach in marketing communications, including advertising, articles, websites, and printed promotions.

Hello Coach Brand

Logotype

Hello Coach’s wordmark uses a friendly and approachable typeface (Quicksand). The font, a display sans serif with rounded terminals, uses geometric shapes as a core foundation. The logomark was created by combining both ‘H’ and ‘C’ to hint at a smile, within a stylised speech bubble shape to convey coaching communication.

Clearspace

A certain amount of space is needed around the logo to prevent it from becoming culttered by surrounding artwork, images, or the edge of a page. Below are the minimum spacings for both logomark and wordmark.

Logo Dont’s

Here are some thing you should never do with the Hello Coach logomark.

Colours

Primary Brand Colours

HC Dark

#323945

HC Blue

#2C9BC2

HC Light Blue

#f3f9fd

HC Orange

#ff8a00

HC Dark Blue

#013255

Secondary Brand Colours

HC Business

#699ffe

HC Wellbeing

#92cc47

HC Relationships

#c75dd8

Success Green

#25dc58

Dark Logos

Main logotype
png
SVG
Hello Coach Horizontal Logo
Logomark
png
SVG
Hello Coach Logomark
Wordmark
png
SVG

Reverse Logos

Main logotype reverse
png
SVG
Hello Coach Horizontal Logo
Logomark reverse
png
SVG
Hello Coach Horizontal Logo
Wordmark reverse
png
SVG
Hello Coach Horizontal Logo