About Us
Say helloWe’re the team behind the world’s most innovative coaching platform.
We’re here to help you transform what could be in to what is.
At Hello Coach, we believe that every person exists not just as who they are, but as an infinite amount of potential. Living an authentic life means pursuing that potential to create a more meaningful life. By doing so, a person will, like a pebble dropped in a pond, set up ripples of behaviour that positively impact and inspire those around them – at home, at work, in society.
Coaching provides the means and the tools to unlock that potential, build resilience no matter what life brings, maximise performance and, ultimately, create the outcomes you desire – in your personal or professional life, in your teams, or in your organisation.
About our company
Hello Coach was founded in 2019, with leading industry pioneer Victoria Mills at the helm of a dedicated team. Through nearly three decades of coaching, she witnessed more and more people suffering an increased sense of overwhelm and disconnection. The pandemic brought a sudden deterioration in workplace culture, as well as a decline in many workers’ wellbeing. Victoria saw an urgent need for coaching to be easily accessible to anyone and at any time, fully scalable across organisations, and highly tailored to individual requirements.
We built our platform to do exactly that – match you or your employees with a curated group of global expert coaches to support positive change in business, wellbeing and relationships at all stages of your journey, and throughout life.
Meet our team.

Victoria Mills
Founder & CEO

Luther Poier
Business Adviser

Chris Borg
Head of People & Culture

Katharina Frohs
Head of Product

Mark Smith
Coach Experience Manager

Nina Sevilla
Technical Product Manager

Kasia White
Wordsmith writer
Our coaches are real human beings.
While our innovative platform uses the latest in AI technology to match each user with the perfect expert, our coaches are real human beings. They’re also highly qualified professionals who bring deep experience and extraordinary drive to help others thrive. Being held to the highest coaching standards, and being able to connect with a global network of other experts, empower them to empower you to become your best self.
Our culture
We’re a diverse and driven group of innovators, thinkers, leaders, dreamers and creatives who are passionate about effecting positive change in the world. We love what we do; and we work hard in an honest and open environment where ideas are encouraged, and where everyone’s contribution matters. We may come from different backgrounds, but we’re all on the same page – we’re committed to provide our users with the absolute best all-round coaching experience.
Become a Hello Coach.
Our coaches are brilliant at what they do, and committed to creating lasting, impactful change in people’s lives. If you’re someone who’s unafraid to challenge your clients to recognise the truth of who they are and who they want to be, we want you on our team.
Join the team.
Hello Coach is growing! We’re on the lookout for talented, standout individuals to join our team. If you want to do meaningful work that inspires others and wish to collaborate with a group of people who love what they do, you might be a good fit for us.